Ready to Grow Your Practice Fast?
Grow Your Law Practice Smarter, Not Harder with AI as Your Secret Weapon.
A Lawyer’s Guide to AI-Assisted Marketing Online gives you a step-by-step blueprint for using AI tools like ChatGPT to create powerful, professional marketing content—fast. Written by Missouri attorney Nick Adkins, this guide walks you through exactly how to plan, write, and automate your law firm’s marketing with AI.
Ready to Grow Your Practice Fast?
Grow Your Law Practice Smarter, Not Harder with AI as Your Secret Weapon.
A Lawyer’s Guide to AI-Assisted Marketing Online gives you a step-by-step blueprint for using AI tools like ChatGPT to create powerful, professional marketing content—fast. Written by Missouri attorney Nick Adkins, this guide walks you through exactly how to plan, write, and automate your law firm’s marketing with AI.
Meet the Author
Nick Adkins
Nick Adkins is a licensed attorney based in Missouri with over a decade of experience building and marketing his own successful law practice. Known for embracing cutting-edge technology, Nick has been at the forefront of using digital tools to grow his firm efficiently and effectively. Today, he helps other lawyers do the same—showing them how to harness the power of AI to streamline their marketing, attract better clients, and build sustainable practices.
Who Needs to Read this Book?
This book is for attorneys who are ready to stop guessing when it comes to marketing and start using tools that actually work. Whether you're a solo practitioner wearing every hat in your firm or part of a growing team that needs a consistent marketing engine, A Lawyer’s Guide to AI-Assisted Marketing Online will give you the playbook to do more with less. If you’ve ever felt overwhelmed by content creation, struggled to stand out online, or wasted time and money on marketing strategies that didn’t deliver—this book was written with you in mind.
It's also perfect for forward-thinking lawyers who want to stay ahead of the curve. AI isn't coming—it's already here. And the legal professionals who learn to leverage it now will be the ones who dominate their markets in the years ahead. Inside, you’ll discover how to create blog posts, emails, social media content, and more in a fraction of the time—all without hiring expensive agencies or spending your evenings glued to a screen.
What You're Going to Discover Inside the Book
Chapter 1:
Understanding Your
Ideal Client
Discover how to use AI to identify your perfect client and craft messaging that speaks directly to their needs and concerns.
Chapter 2:
Branding That
Builds Trust
Learn how to use AI to help create a law firm brand—voice, visuals, and tone—that earns trust and sets you apart from competitors.
Chapter 3:
Your Law Firm’s
Digital Home
You'll learn how to build or upgrade your website with AI tools that help you convert visitors into consultations.
Chapter 4:
Blogging with AI
Generate SEO-optimized blog content that answers client questions and ranks on Google—without spending hours writing.
Chapter 5:
AI Video and YouTube
for Lawyers
Turn your expertise into videos (even if you hate being on camera) and grow visibility across YouTube and your site.
Chapter 6:
AI Assisted Podcasting for Authority
Launch a podcast that builds your reputation—no mic required—with help from AI-hosted tools.
Chapter 7:
Automating Your Social Content
Plan, write, and schedule a month of social media content in a single afternoon using AI.
Chapter 8:
Short-Form Video Domination
Create engaging Reels, TikToks, and Shorts using AI scripts, editors, and avatars that drive leads.
Chapter 9:
Building a Legal Email List
Turn traffic into clients with an AI-powered email funnel that delivers value and books consultations automatically.
Chapter 10:
Chatbots & Intake Automation
Capture and qualify leads 24/7 using smart AI chatbots and automated booking systems.
Chapter 11:
Staying Ethical and Compliant with AI
Avoid marketing missteps by following bar-compliant best practices when using AI tools and content.
Chapter 12:
Future-Proofing
Your Practice
Stay ahead of the curve with an evolving AI strategy that grows with your firm and the tech landscape.
Hundreds of Lawyers have read this book and made big moves because of what's inside!
