The Lawyer's Guide to AI Assisted Marketing Online | AI Practice Guide

It was still dark outside when I poured my first cup of coffee. I sat at the kitchen table, flipping through a legal pad that looked like it had survived a tornado: half-scribbled notes, printed emails, case law, sticky notes in three colors. The family dogs stirred at my feet. In a few hours, I’d be at the office again, doing everything I could to keep the practice running.

But in that moment, staring at a to-do list that grew faster than I could clear it, I felt something I didn’t like to admit: frustration.

I had built a good life. I had clients. I had a steady flow of work. But managing the practice—keeping it growing, maintaining visibility, doing the marketing, felt like trying to juggle chainsaws.

Every day, I felt like I was playing whack-a-mole with deadlines, marketing tasks, new software, client demands, and the unending list of things I “should be doing” to grow the firm. 

And every week, I felt like I was barely keeping my head above water.

This is the part they don’t tell you in law school.

You become a lawyer to help people. But if you run your own practice, you suddenly become a marketing manager, a sales rep, a web developer, a content writer, and a social media coordinator—all rolled into one.

The worst part?
None of it feels natural. I didn’t want to spend hours writing blog posts or crafting emails that only 3 people might read. I didn’t want to learn TikTok trends. I wanted to serve my clients—and have a life.

But it started to feel like I had to choose one or the other.

Between client calls and case work, I squeezed in marketing experiments. I tried blogging. Facebook ads. Local SEO consultants. Webinar funnels. You name it.

Nothing worked the way I hoped. And worse, it all ate up my time and left me more confused.

I realized: If I wanted to grow, I needed visibility. But chasing visibility stole time from the work I loved.

That tension showed up everywhere:

• Missed dinners with my wife.

• Weekends that became workdays.

• A nagging voice in my head asking: “What am I doing this all for?”

That’s when I turned to AI. Not as a gimmick. But as a tool.

I started experimenting. One AI prompt to help draft a blog post. Then a video script. Then an email to help clients understand their rights. What used to take 5 hours now took 45 minutes. And the quality? Better.

I wasn’t replacing myself—I was multiplying myself.

I developed systems:

• A way to build consistent, trustworthy content that answered the exact questions my clients were Googling.

• A method to automate intake and follow-up without sounding robotic.

• A process to turn one blog post into a week of marketing material.

Over time, it became a repeatable engine. Simple. Ethical. Human.

Most importantly?
I got my nights back.

This isn’t a book of ideas. It’s a battle-tested field manual. Written by a lawyer, for lawyers. Built in the trenches of real client work and real-world constraints.

Here’s what’s inside:

You’ll get clear on how to position your firm in the market, define your ideal client using AI, and build a brand that signals trust, competence, and authority. This section is all about setting the foundation for everything that follows.

Learn how to use AI to generate powerful blog content, podcast scripts, and even video ideas. You’ll see how to create meaningful, search-optimized content that brings the right people to your website—and converts them into clients.

Discover how to automate your social content calendar, create impactful posts using AI, and show up consistently online—without spending hours each week. Includes templates and tools for turning long-form content into bite-sized posts.

Build a complete client acquisition funnel: lead magnets, landing pages, and automated email follow-ups. You’ll use AI to craft the copy, build the sequences, and stay in touch with potential clients—even while you sleep.

Stay on the right side of marketing ethics and compliance. You’ll learn how to use AI responsibly, maintain client confidentiality, and ensure your practice is future-ready in a rapidly changing digital world.

A step-by-step daily checklist that walks you through building your AI-powered marketing system in just one month. Each day’s task takes under an hour. By Day 30, your system will be live.

You didn’t become a lawyer to be a full-time marketer. You became a lawyer to help people.

This guide helps you:

• Reclaim hours every week

• Attract better clients

• Show up online without showing off

• Build authority without burnout

Whether you’re a solo practitioner or part of a small firm, this system will help you finally market your practice in a way that feels aligned with your values.

My practice didn’t transform into a media brand. It simply became visible, accessible, and consistent. I no longer worry about leads drying up. My firm is easier to find, easier to trust, and easier to choose.

That’s what this book is designed to do for you.

Help you get found by the clients already looking for someone just like you.

If you're on the fence, let me make this simple: try it for 30 days. Go through the material. Use the prompts. Follow the 30-day plan. If you don’t feel more in control of your marketing, if you don’t feel less stressed and more visible online—email me and I’ll send every penny back.

No forms. No fine print. Just an honest promise: this guide either helps you take a giant leap forward—or it costs you nothing.

Your practice is worth being seen.
Your clients are already looking.
Let’s help them find you.

P.S. If you're still reading, it probably means this struck a nerve. Maybe you're like I was—not failing, but feeling like you’re falling behind. You don’t need more hours in the day. You need a better system. A Lawyer’s Guide to AI-Assisted Marketing Online isn’t fluff—it’s a working blueprint that helps you reclaim your time while growing your visibility. It was built by someone who’s been in the trenches. Let it save you the same way it saved me.

P.P.S. Because this is a digital resource with downloadable tools and templates, we’re limiting access to the first 500 lawyers who enroll. After that, the bonus materials may be removed or the price will go up. If you're even a little curious, now is the time to act. Don’t miss the window—your future clients are already searching for you. Let’s make sure they find you.